Everything that is superficially mass imposed in one way or another is largely based on aesthetics up to a point, including modern media, as a large mass with no particular intellect often doesn’t looks beyond it, and adopts a dualist view to it – pretty = good, ugly = bad.
Just, there is no absolute nor universally accepted concept of pretty or ugly, nor aesthetically acceptable; what is ugly for one might be pretty for another. Racism itself is largely based in this same dualist sense of aesthetics.
Aesthetics appeal to a sense of belonging, and a sense of belonging brings a group together.
An artificial sense of aesthetics brings an artificial sense of belonging (not that a sense of aesthetics is not artificial in itself), and an artificial sense of belonging brings a group together under an artificial, created cause.
By controlling the people’s, up to a society, sense of aesthetics, one gains control of their sense of belonging, which in itself is a foundation for the formation of one’s personality.
By controlling the people’s sense of belonging, one forms a group. By forming a group, one controls the characteristics and being of such.
By controlling the group’s being, one manipulates a group to its own direction at its own wish, since the group was artificially created, is an artificial, non-natural entity with no or with a decapitated primary sensory of its own. When the mist starts to fade and people that can see beyond the veil start raising their voice that this is not who nor what they are, the creator of such a group already have enough means to suppress and silence the voices, and uses them accordingly, giving this artificial sense of belonging a new face: tyranny and dictatorship.
But the foundations for this society’s character is already so sedimented that other means, such as propaganda or turning this people against their own group will get the dictatorial and tyrannic face to fade away in time.
Thus everything that is superficially mass imposed in one way or another is largely based on aesthetics up to a point, and aesthetics is a tool used in people, personality and behavioral manipulation, not only in politics, but also in finance, commerce, religion, sports, or anything involving a mass of people manipulated up to a sheep-like state.
Now ask yourself – at its core, what is your own sense of aesthetics, where does it comes from, and what do you use it for ? How much of it is your own, and how much of it is externally influenced, brought to you as granted by an external entity, and so natural in your sensory-emotional values that you have never even argued or thought about beyond it ?