Aesthetics, sensory-emotional manipulation, dictatorship and tyranny


Everything that is superficially mass imposed in one way or another is largely based on aesthetics up to a point, including modern media, as a large mass with no particular intellect often doesn’t looks beyond it, and adopts a dualist view to it – pretty = good, ugly = bad.

Just, there is no absolute nor universally accepted concept of pretty or ugly, nor aesthetically acceptable; what is ugly for one might be pretty for another. Racism itself is largely based in this same dualist sense of aesthetics.

Aesthetics appeal to a sense of belonging, and a sense of belonging brings a group together.

An artificial sense of aesthetics brings an artificial sense of belonging (not that a sense of aesthetics is not artificial in itself), and an artificial sense of belonging brings a group together under an artificial, created cause.

By controlling the people’s, up to a society, sense of aesthetics, one gains control of their sense of belonging, which in itself is a foundation for the formation of one’s personality.

By controlling the people’s sense of belonging, one forms a group. By forming a group, one controls the characteristics and being of such.

By controlling the group’s being, one manipulates a group to its own direction at its own wish, since the group was artificially created, is an artificial, non-natural entity with no or with a decapitated primary sensory of its own. When the mist starts to fade and people that can see beyond the veil start raising their voice that this is not who nor what they are, the creator of such a group already have enough means to suppress and silence the voices, and uses them accordingly, giving this artificial sense of belonging a new face: tyranny and dictatorship.

But the foundations for this society’s character is already so sedimented that other means, such as propaganda or turning this people against their own group will get the dictatorial and tyrannic face to fade away in time.

Thus everything that is superficially mass imposed in one way or another is largely based on aesthetics up to a point, and aesthetics is a tool used in people, personality and behavioral manipulation, not only in politics, but also in finance, commerce, religion, sports, or anything involving a mass of people manipulated up to a sheep-like state.

Aesthetics (also spelled æsthetics) is a branch of philosophy dealing with the nature of beauty, art, and taste, with the creation and appreciation of beauty.

It is more scientifically defined as the study of sensory or sensori-emotional values, sometimes called judgments of sentiment and taste.

Now ask yourself – at its core, what is your own sense of aesthetics, where does it comes from, and what do you use it for ? How much of it is your own, and how much of it is externally influenced, brought to you as granted by an external entity, and so natural in your sensory-emotional values that you have never even argued or thought about beyond it ?


Money Making Technology

I will coin a new term for IT, Information Technology – Money Making Technology.

So IT becomes MMT.

The whole of IT jumped from information, to cowboys trying to make the most money in the less time possible, it basically became the synthesis of ultra-capitalism; because the ultra-capitalists took over it is not Information Technology anymore, it is Money Making Technology. A vital and integral part of any Corporatocrat system.

corporatocracy is a situation in which corporate bodies interact with sovereign power in an unhealthy alignment between business and political power. In a corporatocracy an elite upper-class, maintains ties between business and government, sometimes by lobbying efforts or funding political advertising campaigns, or providing bailouts when corporations are seen as too big to fail, for the purpose of controlling government and dictating policy to serve its financial interests.

Most FOSS/FLOSS projects are trying to push in the wrong direction anyway, a copy of an ultra-capitalist venture is just that really, a copy of an ultra-capitalist venture.

  1. Free and open-source software (F/OSSFOSS) or free/libre/open-source software (FLOSS) is software that is both free software and open source. It is liberally licensed to grant users the right to use, copy, study, change, and improve its design through the availability of its source code. This approach has gained both momentum and acceptance as the potential benefits have been increasingly recognized by both individuals and corporations.

If IT is ever to become what it originally stands for, Information, it will need to think outside the box, and think about flow of information with no money involved, while prioritizing quality over time to deliver.

In commercetime to market (TTM) is the length of time it takes from a product being conceived until its being available for sale. TTM is important in industries where products are outmoded quickly. A common assumption is that TTM matters most for first-of-a-kind products, but actually the leader often has the luxury of time, while the clock is clearly running for the followers.

The excuse that capital, vast amounts of money, is what made IT‘s evolution is far from valid.

Visual is primarily marketing, and marketing is nothing more than people trying to convince other people to depart with their money.

If it was not for the visual, there would be no need for the expensive hardware we are forced to use today. Maybe for a server, but not for the personal hardware millions of people in private, public and personal spaces buy and upgrade as often as a “superior” version is released to the market.

And the quality would be improved as result, as software developers would have to use skill to fit the more in the less space, as they did back in the 70s, 80s and 90s, before the venture capitalists took the technology over and imposed the practice of throwing anything together in the shortest of the time,  make it look good and/or like it does or could do something, in order to collect the most money in the shortest time (ie. while they still can, while the word is not out that it is nothing but marketed crap), and then depart to the next venture, no  bother who is still having to (in most cases, daily) use that half put together buggy piece of software; or the damages incurring from the same.

The new version or new product will “always be better”, creating a false sense of evolution, a sense that simply shadows the fact that, in the end of the day, all they are doing is their best at selling marketed crap to get the biggest volume of people as possible to depart from their hard owned money.

A lecture by the social engineer, futurist and inventor Jacque Fresco

Jacque Fresco, the social engineer, industrial designer, author, lecturer, futurist, inventor, and creator of The Venus Project, is currently engaged presenting lectures, together with Roxanne Meadows, in The Venus Project World Lecture Tour 2010.

The following is the full 1-hour lecture presented at the School of Architecture of Copenhagen, Denmark, in the 26th of September 2009.

Jacque Fresco

Fresco has worked as both designer and inventor in a wide range of fields spanning biomedical innovations and integrated social systems, and the subjects in this interesting sociologic, architectural and futurist lecture range from the fundamental structural changes needed in modern cities, “Notions of Good and Evil depend entirely on social context. It is not that people are good or bad, they are raised in an aberrant or twisted environment”, “Useless laws and ignorant politicians collapse any system”, “Children need real values instead of Mickey Mouse garbage”, “Modern economy setup cements wealth and power inequality”, criticism over today’s politics, and new visions for a sustainable future “beyond politics, poverty and war”.